Director: Ross Allen
Producer: David Cranor
Executive Producer: Dan Ford
Executive Producer: Scott Smith
1st AD: Matt Hopkins
Production Manager: Erwin Abesamis
Production Coordinator: David Benchitrit
Production Company: @radketv
Director of Photography: @brynmccashin
1st AC: Nick Petrie
2nd AC: Mike Yablonski
Gaffer: John Mauch
Best Boy: Matt Witty
3rd Electric: Matt Aitia
4th Electric: Nick Keung
Package Truck: Curtis Clark
Key Grip: Danny Sturman
2nd Grip: Martin Kenji
3rd Grip: Kodie Preston
4th Grip: Simon Stunt
VTR/DMT: Patrick McKeegan
Script Supervisor: Gretchen Somerfeld
Stills Photography: Sandy Nicholson
HMU: Shawna Lee
SFX Makeup: Megan Fraser
Wardrobe: @capricestylist
Wardrobe Assistant: Jenna Aranas
Production Designer: @hopelittle
On Set Props: John Van Lieshout
Props Buyer: Deborah Rubinger
Set Dresser: Devon Pelley
Set Dresser: Vivien Tan
Set Dresser: Elizabeth Fitzpatrick
Art PA: Emii Maruyama
Art PA: Kristjann Kalev
Locations Manager: Norm Laco
Agency: @fusecreateto
Executive Creative Director: Steve Miller
Creative Director: Linda Carte
Art Director: Patrick Carter
Copywriter: Mike Furlong
Group Account Director: Lindsay Ditkofsky
Account Director: Blair Elliot
Account Coordinator: Nicholas Dinatolo Agency Producer: Sharon Nelson-Bailey
Client: Mount Sinai Foundation
Huge thank you to my friends in post!
Editor: Cam Anderson @camandersonnn
Assistant Editor: Ilya Sarossy
Producer: @kayanch01
Company: @outsidereditorial
Colourist: @clintonhomuth
Producer: Alison Maxwell
Colour Assistant: Austin Tang
Company: @artjail
Composer & Mixer: Andrew Harris
Company: @vapormusic
Music: @jeremywallacemaclean
Shot in Toronto. 2022.
“Triumph, heart, humility, and resilience.”
We embed the performances with realism, heighten emotions through handheld personal angles, and transform drama into triumphs and connections. Throughout the campaign, we’ll blur the divide between staff and patients and unite them as human.